Ship Like a Baddie: Build & Launch an AI Product in One Day · Oct 10 · SF Tech Week →
Alisha Outridge

I build what comes next.

AI product, technology & transformation executive turning emerging technology into products, operating systems, and measurable business results.

Based in New York

Work With Me →

As seen on

Fast Company CNN SXSW Brown University Hunter College Music Business Association GDS Group AnitaB.org NAAAP Symphonic Distribution Beverly Hills Bar Association AI Furnace

AI changes the tools.
What matters is knowing what to build, how to operationalize it, and how to bring people with you.I lead that —
and build the systems
to make it scale.

Product + technology executive, patent-holder, professor. I’ve led emerging technology from 0→1 to 500M+ user scale, built and transformed global product organizations, and now apply that operating experience to AI-native products and transformation.

05 / Career Journey

I’ve been building ahead of the curve for 15+ years.

From the early social web to personalization, computer vision and AI-native organizations, I’ve spent my career turning emerging technology into products people use, systems that work, and businesses that scale.

2009 – 2012

Social Platforms & Personalization

KickApps → KIT digital

Led product strategy for social platforms and Facebook integrations for major media and consumer brands including NFL, NBC, BET/Viacom and MIT. Launched KickApps’ deep Facebook integration, creating a new revenue stream. Post-acquisition, defined social and ad-synced personalization across KIT digital’s global portfolio, including the CSI award-winning Social TV Program Guide with AT&T, while scaling the platform across Europe and Brazil.

KickApps branded social platforms and KIT digital audience personalization work
KickApps KIT digital
Now Brightspot
Social web. Real audiences.
2012 – 2014

Personalization & Recommendation Systems

iHeartMedia / iHeartRadio

Served as iHeartMedia’s social and engagement product lead, defining personalization across Android, iOS, web, Xbox, auto and other connected platforms. Led the launch of iHeartRadio’s music and news recommendation engine using listening history, behavioral and mood-based signals across a 100M+ user ecosystem, while improving onboarding, discovery and growth through partnerships with Facebook, Twitter and Google.

iHeartRadio personalized For You experience across mobile and in-car platforms
iHeartMedia / iHeartRadio
People. Music. More of what you love.
2014 – 2018

Personalization at Scale

Facebook / Reuters TV

Led search, identity and personalization products at Facebook (pre-Meta) across 500M+ daily users, improving relevance through behavioral signals, ranking quality and identity resolution. Co-invented privacy-smart personalization technology that became U.S. Patent 10,467,282 B2, with search improvements driving 10%+ engagement lift. Then brought that operating model to Reuters TV, scaling personalized streaming to 1M+ MAU and 3.5M+ weekly viewers while increasing retention and session duration.

Facebook personalization at scale and Reuters TV streaming across devices
Facebook Reuters TV
Now Meta
From global networks to global news.
2013 – 2019

Computer Vision AI & Spatial Computing

FlyBy / WHIM / Videri

Led product for FlyBy’s computer-vision and spatial-AI platform, combining real-time object recognition, 3D mapping and ML dataset strategy through joint development with Google’s Project Tango; FlyBy was acquired by Apple and its technology contributed to ARKit. Later built and led a 50+ person WHIM/Videri organization across NYC, Montreal and Prague to launch personalized Visual IoT hardware, mobile apps and an extensible developer platform, bringing computer vision and connected experiences into physical environments, including the OUTFRONT x MTA smart-screen ecosystem.

flyby AR and WHIM creator experiences across NYC transit
flyby Google [x] Apple WHIM
From vision to the physical world.
2017 – 2024

Creator Platforms & Digital Transformation

WHIM / Videri → Howard Hughes → TuneCore

Built creator marketplaces and connected-home experiences at WHIM/Videri, then led digital commerce and customer-experience transformation for Howard Hughes’ Pier 17 / Tin Building. Went on to run global product and technology for TuneCore, leading the platform across the creator lifecycle while scaling operations, product, data and engineering.

TuneCore creator analytics and WHIM Videri digital experiences at Pier 17 New York
WHIM Videri The Howard Hughes Corporation TuneCore
Empowering creators. Transforming businesses.
2024 – Now

AI-Native Products & Transformation

Byte&Chord / AI Founder Playbook

Built and scaled AI-native products, workflows and operating systems for organizations. Trained 150/month operators, executives, founders and professionals while helping teams move from experimentation to measurable impact.

AI-native product and workflow transformation session with strategy board and deployed systems
Byte&Chord AI Founder Playbook
From experimentation to impact.
06 / Through it all

In 2026, I built and scaled the AI-native version of the product operating instinct that has defined my career.

The technology always changes. The operating instinct doesn’t: identify the shift early, turn it into working systems, scale it into measurable business impact, and bring everyone along.

Work With Me →
The method

What is judgment & taste?

Judgment is knowing what's worth building and what to kill. Taste is knowing it before the data does.
Both are teachable. 11+ frameworks, 3 moves, and your room walks out with the systems to act before the window closes.

01 / SEE IT EARLY

Read the change before the headlines

Pattern-recognition for what actually shifts: cost, workflow, value chain, behavior, moats.

  • Six Disruption Levers
  • Multi-Horizon Scenarios
  • Competitive Terrain Map
02 / DECIDE WHAT'S WORTH IT

Target the right, defensible problem

The difference between an interesting problem, one someone will pay to solve, and one you can actually hold — before you spend two quarters on it.

  • Decision Value Stack
  • Problem Pressure Test
  • Build / Skip Matrix
  • Product Strategy Prioritization
03 / MAKE IT STICK

Turn your decisions into systems

Judgment that survives you and scales to your tools and teams, human or AI. How to make things happen once the decision is made and it's time to show results.

  • Signal Loop Canvas
  • Decision Architecture Map
  • Retention Engine
  • Strategic Priority Map
11+ frameworks & toolkits, two of them live interactive tools. Built in the field, at the bleeding edge — serial entrepreneur to Meta. 2+ exits, board member & operator, patents, and platforms from 0→1 to 500M+ users.
Try the live tools ↗

The teaching practice

~150/mo
Trained through the
AI Founder Playbook
MVP in 3
Sessions · from students
to founders, deck included
80%
Advanced their career
within 60 days
2+
Exits & liquidity events
FlyBy → Apple · KickApps · WHIM
Workshops & labs

Where the room does the work.

Not just lectures. Working sessions built on the frameworks & interactive toolkits — every one ends with something on the page that wasn't there when you walked in. Learn by doing the work.

Workshops · Labs · Webinars · Cohorts · 1:1 intensives · Custom curricula

Alisha Outridge leading an AI Founder Playbook masterclass at NY Tech Week — founders at tables with laptops and sticky notes
NY Tech Week 2026 · Masterclass

Stop Building AI Products No One Pays For

A rooftop masterclass, oversubscribed 8×. 100+ founders pressure-testing what's actually worth building before they build it.

Read the recap ↗
Alisha Outridge with her entrepreneurship class at Hunter College CUNY
Hunter College CUNY · Semester

Intro to Entrepreneurship

A full semester running the frameworks with undergrads building real products — the same tools the exec rooms get, taught end to end.

Alisha Outridge presenting to a room of professionals at a Byte&Chord session
NAAAP × Bank of America · Session

Career Paths in an AI-Driven World

A room of operators working through what AI actually changes about their jobs — and what to do about it on Monday.

Boardroom at a private executive offsite with leadership teams seated at long tables, Alisha Outridge's Byte&Chord name card in the foreground
Private exec offsite · Workshop

Strategic Foresight in the Age of AI

Half a day mapping an industry's disruption levers with the leadership team that has to act on them.

Book this session →

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In the press

On the record.

Selected press, podcasts, and stages. Scroll the reel.

“

Technical literacy isn't replacing the MBA. It's revealing what the MBA was actually selling: access. What's left now is operational execution.

Alisha Outridge · on the new MBA
Read ↗ My recap ↗
Ignite Talks · Bitly NYC HQ

“3 AI Engineer Hiring Disasters and the Fix”

Five minutes on Ignite’s stage at Bitly’s NYC HQ: why she stopped hiring coders and started hiring systems thinkers.

Alisha Outridge and Nishant Bijani on The CTO Story — AI Is A Fork
Podcast
The CTO Story · with Nishant Bijani

“AI Is a Fork”: How Leaders Should Really Think About AI

Why AI is already furniture, not a differentiator. What's actually left to own when everyone rents the same models. And how the best leaders decide what not to build, and see what's coming before their competitors do.

My recap ↗
Alisha Outridge speaking at Music Biz 2026, Atlanta Conference Photo: Picture This! Photography
Music Biz 2026
Music Biz 2026 · Atlanta

From Idea to Impact: Scaling in Music Tech

A fireside chat with Jason Feinberg of KOSIGN on what it actually takes to scale music tech: trust, rights, and the messy middle between idea and impact.

AI Founder Playbook masterclass at NY Tech Week on a Manhattan rooftop Masterclass
AI Founder Playbook
AI Founder Playbook · NY Tech Week

Stop Building AI Products No One Pays For

A sold-out masterclass on a Manhattan rooftop, oversubscribed 8x. Founders pressure-testing what's actually worth building before they build it.

Read the recap ↗
About

An artist who does deep tech.

Alisha Outridge has spent 15+ years building AI/ML products at Meta, Reuters, TuneCore, and 2+ acquired startups. She founded Byte&Chord in 2024 to take that work directly to the people, schools, and organizations that need it.

At Meta, she led product for Search and People Data across 500M+ daily users and co-invented privacy-smart personalization technology (US10467282B2), prototyped at a Facebook Hackathon. As CTO & Chief Product Officer of TuneCore, she led AI personalization that drove +25% revenue and +30% engagement across 500K+ creators. As CPO of FlyBy, she and her team shipped the computer vision and AR work that seeded Apple's ARKit; as CPO of WHIM, she scaled a $1B art-forward smart-screen platform to 3.3M+ daily viewers across NYC Transit.

Today she teaches at Brown University and Hunter College CUNY, advises the U.S. Government on select AI governance projects, and runs her own curriculum through the AI Founder Playbook.

A proud native New Yorker, she's an oil painter, standup comedian, and avid swimmer (mermaid tail included). At heart, she's an artist who does deep tech — a builder of both AI and HI, Human Intelligence.

Beyond the stage

Other ways to work together.

Courses

AI Founder Playbook

Cohorts, masterclasses, and labs for founders, operators, and students. The frameworks, taught end to end.

Explore ↗
Advising

Byte&Chord

Interim or fractional CTO+CPO, strategy sprints, board advisory, and tech due diligence. When you need the work done, not taught.

Inquire ↗
Teaching

Universities & partners

Faculty at universities and K-12 schools, including Brown and Hunter College CUNY. White-label curricula, guest lectures, and cohorts with education partners — plus 1:1 coaching for students, teens, founders, professionals and operators.

Inquire →
Newsletter

What's left to own

Notes on judgment, taste, and what's actually worth building — as I write them. No cadence promises, no filler.

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Booking

Tell me about your room.

Every session is built around the decision your audience needs to walk out with.

Or email booking@alishaoutridge.com.

Formats · fees on inquiry

Keynote
Conference mainstage, board meeting, or executive offsite.
20–45 min
Workshop & Labs
Hands-on, framework-driven, capped for a working room.
2 hr – full day
Fireside & Panel
Moderated or moderating. Future of work, media, education, emerging tech.
30–60 min
Cohort & Course
Multi-week programs for teams, universities, and partners.
3–8 weeks